A lot of people head to a food truck for food rather than a restaurant when they want something convenient and fast, but also tasty. But there is also a big community that surrounds food trucks and visiting them. When you have a food truck you need to make sure the food truck marketing you employ considers the advantages food trucks offer. It is also essential to consider your customer demographics. That way you can see who your audience is and you can target your different marketing strategies towards them. In a recent survey, it was found that almost half of the regular visitors of food trucks are aged 25 to 44. It was also found that most visitors are also social media users. This type of key information is important to keep in mind.
Ideas for marketing a food truck
Consider geofencing or location-focused marketing strategies
With the food truck being something that moves around one of the things you can focus on is location-based marketing. As part of the food truck promotions you offer, you can boost sales with location prompts. For example, at an event, you might offer people 10% discounts if they take a photo at the festival and then come over to your food truck.
Partner up with people in the neighborhoods you visit
It can work out well to start partnerships with other businesses that can complement your own. For example, if there is a local farmers market you might use ingredients from them in your food truck and advertise local produce, while that market might send customers to your truck. Or you might partner with an open-air cinema if you sell snacks that work well at such an event.
Take your truck to events and festivals
Finding amazing food trucks at any kind of event or festival, not only food festivals, is something a lot of people love. Your food truck marketing can focus on your presence at local events where a lot of your target audience likes to go. Be sure to bring business cards with you so if they know of other events they can call on you.
Spend some decent time on social media marketing
As mentioned a lot of people who use food trucks use at least one platform on social media. This means you should have a strong presence on the right platforms where you post relevant messages, link with other people, offer food truck promotions and celebrate your brand. Be active, consistent and genuine. Engage with people. Encourage loyalty, share photos, and offer discounts and freebies. If you are not good at posting great and high-quality content hire someone to do it for you. They should have the knowledge and experience to make sure people like seeing your posts or messages and share it with others.
Summary
You can get your food truck brand in front of consumers with the right approach to your marketing. Just focus on the right type of people in the right kind of places.